Hong Kong Tourism Board launches new campaign
The new global marketing campaign titled ‘Best of All, It’s in Hong Kong’ featuring local personalities and the city’s stunning skyline and scenery was recently launched to showcase the best that Hong Kong has to offer.The videos highlight the rich diversity and quality of experience that the city offers to the visitors from across the globe. The campaign is a spotlight on four of Hong Kong’s diverse areas of appeal: Gourmet Dining, Fashion and Entertainment, Family Adventures by land, sea and sky, and the Great Outdoors – all introduced by locals.“We want visitors to see, feel and have a taste of the best Hong Kong can offer through the eyes of locals through this campaign. By watching these videos, travellers can discover the breath-taking intensity, the surprising contrasts, the rewarding variety and the captivating style this wonderful city can offer. This new brand campaign will take Hong Kong to new heights as a destination by connecting and inspiring people, especially families and young people, to travel here and experience the best and most authentic Hong Kong moments,” said Hong Kong Tourism Board Executive Director, Anthony Lau.Hong Kong is gaining popularity as a must-visit destination due to a host of recent developments including an expansion of the city’s thriving arts scene with a wave of new galleries, exhibition space as sites including the old Central Police Station are converted into homes for cultural heritage and art.