SCIAF launches ‘Wee Box’ campaign for Lent
SCIAF launches ‘Wee Box’ campaign for Lent 46 total views, 2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Scottish Catholic International Aid Fund (SCIAF) has launched a home collecting box campaign to run through Lent. The ‘Wee Box‘ campaign has been designed to boost the charity’s Lent campaign income by 50% and specifically to target lapsed donors “who grew up with the SCIAF annual Lent campaign at school and church” and convert them back into regular donors.The campaign has been developed with BD-NTWK Scotland. The campaign includes a microsite, a Google adword campaign and a MySpace page. The microsite includes blogs from SCIAF staff, although technically they don’t appear in blog format e.g. with comments and trackbacks.The campaign is being promoted with Lent packs sent to parishes and schools, a test mailing to 50 Scottish businesses, and a warm mailing to 35,000 SCIAF donors. AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 23 March 2007 | News Tagged with: Community fundraising Scotland About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.