Bacs’ Big Break campaign raises £150k for 120 charities
About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Tagged with: corporate direct debit 50 total views, 1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Bacs’ Big Break campaign raises £150k for 120 charities Howard Lake | 16 September 2013 | News The Big Break campaign which promotes paying by Direct Debit has raised £150,000 for 120 charities between February and June 2013.The campaign is run by Bacs Payment Schemes Limited (Bacs), the company behind Direct Debit. Charities benefiting include Shelter, Marie Curie Cancer Care, Freegle, Age UK and Be Child Cancer Aware.The campaign linked generating more people paying by Direct Debit to donations to charity. Organisations in a number of sectors were encouraged to promote payment by Direct Debit, and for each one set up they would make a donation to a nominated charity. Advertisement Charities were selected by a monthly online vote. Members of the public could propose a charity for the share of a £5,000 donation. During the five month campaign over 120,000 votes were cast. Each month, one charity won £2,000, the runner-up £1,000, and the remaining money was shared by the other nominated charities.Mike Hutchinson of Bacs said that this year’s campaign had been the most successful so far.